About Us
We are creatives, strategists, and data geeks, united by a passion for helping good companies realize their potential.
Understand people
We believe the key to almost everything is understanding people. Our greatest strength and joy as a team is our nearly empathic ability to ‘get’ our clients and their customers. We ask questions, listen, research your industry peers, & study data patterns until we see the world through your eyes.
Develop a strategy
Great design begins with strategy. We apply our understanding to articulate a cohesive narrative that will guide our work together. Establishing a clear vision of where we’re starting from and where we want to go, allows the look and feel of your brand to emerge organically.
Create together
The foundation of our creative process is collaboration with our clients. No one knows your business better than you do, so your ideas are often the best sources of inspiration for our work. Through a partnership of vision, we’ll create work that truly feels as though it was your own.
Measure results
We collect and track data analytics to measure how what we’ve made is working. By measuring results we can continue to refine and adapt, so not only will you experience success today, but you’ll be poised to keep it going.
Who We Are
+ Zoe Mendell
I’m the Zoë of ZoePDX. I’m a lover of the perfect words, a true believer in kindness, and an advocate of smart simplicity. My design career started over a decade ago as the in-house creative at a little winery in the Willamette Valley. Very quickly I learned that the intersection of strategic thinking, design and technology is the key to creating an effective brand presence. When not at my desk I’m either out running, in the kitchen with friends, or en route to someplace I’ve never been.
CREATIVE DIRECTOR
+ Matt Reed
There’s a lot of talk these days about unicorns, well Matt is one of them. He’s an experienced entrepreneur, an operational strategist, and our SEO guru. Using data driven insights, Matt identifies creative methods to help clients grow, especially when it comes to integrating e-commerce with brick & mortar business. Matt adds rocket fuel to our design work, ensuring we truly help our clients thrive. When he’s not masterminding new ways to make more with less, you’ll find him in his apiary with a camera and his son Henrik.
SEO & E-COMMERCE GURU
+ Laurel Carroll
Laurel adds the secret sauce to our storytelling and brand voice work. She creates copy with a balance of simplicity and clarity, adding just the right touch of humor to keep it real. She honed her expertise marketing luxury goods while working at Ponzi Vineyards. She’s also worked with companies in food, architecture and education. When she isn’t helping us organize our thoughts, she’s usually at the dance studio or juggling her two boys Logan and Leo.
BRAND STRATEGIST & WRITER
+ Zoe Mendell
I’m the Zoë of ZoePDX. I’m a lover of the perfect words, a true believer in kindness, and an advocate of smart simplicity. My design career started over a decade ago as the in-house creative at a little winery in the Willamette Valley. Very quickly I learned that the intersection of strategic thinking, design and technology is the key to creating an effective brand presence. When not at my desk I’m either out running, in the kitchen with friends, or en route to someplace I’ve never been.
CREATIVE DIRECTOR
+ Matt Reed
There’s a lot of talk these days about unicorns, well Matt is one of them. He’s an experienced entrepreneur, an operational strategist, and our SEO guru. Using data driven insights, Matt identifies creative methods to help clients grow, especially when it comes to integrating e-commerce with brick & mortar business. Matt adds rocket fuel to our design work, ensuring we truly help our clients thrive. When he’s not masterminding new ways to make more with less, you’ll find him in his apiary with a camera and his son Henrik.
SEO & E-COMMERCE GURU
+ Laurel Carroll
Laurel adds the secret sauce to our storytelling and brand voice work. She creates copy with a balance of simplicity and clarity, adding just the right touch of humor to keep it real. She honed her expertise marketing luxury goods while working at Ponzi Vineyards. She’s also worked with companies in food, architecture and education. When she isn’t helping us organize our thoughts, she’s usually at the dance studio or juggling her two boys Logan and Leo.
BRAND STRATEGIST & WRITER
+ Rachel Toureville
Rachel has over a decade of experience in branding and design. She spent several years working in-house at Ponzi Vineyards, where she developed her expertise in print and packaging design. Since then she’s worked with companies of all sizes in the food and beverage sectors, creating work for Country Cat, Petunia’s, numerous Pacific NW wineries, and the Oregon and Washington Wine Boards.
GRAPHIC DESIGNER
+ Will Christenson
Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.
FULL-STACK DEVELOPER
+ Rachel Toureville
Rachel has over a decade of experience in branding and design. She spent several years working in-house at Ponzi Vineyards, where she developed her expertise in print and packaging design. Since then she’s worked with companies of all sizes in the food and beverage sectors, creating work for Country Cat, Petunia’s, numerous Pacific NW wineries, and the Oregon and Washington Wine Boards.
GRAPHIC DESIGNER
+ Will Christenson
Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.
FULL-STACK DEVELOPER