ABOUT US
We’re a team of seasoned creatives working to help good companies make the world better.
Real is Better
We believe in being real, it’s the heartbeat of compelling communication. The essential truths that drive your organization are your gold, we mine these to create authentic work that helps your business thrive.
Beauty with Brains
Design is most effective when it’s both beautiful and intelligent. That’s why we do our homework – using data science, asking questions, and doing comparative research – before we let loose with our creativity.
Understanding is Key
We’re driven by a genuine desire to help companies doing good things, do them better. Because we care, we’ve developed an almost empathic ability to understand people and their business. This is our secret sauce, and the key to effective work you’ll love.
Measurable Results
We do more than make pretty things, we develop creative systems that produce measurable growth for our clients. In fact that more than half of our clients have doubled their business since working with us.
Our Team
Zoë Mendell
CREATIVE DIRECTOR
I’m the Zoë of ZoePDX. I’m a lover of the perfect words, a true believer in kindness, and an advocate of smart simplicity. My design career started over a decade ago as the in-house creative at a little winery in the Willamette Valley. Very quickly I learned that the intersection of strategic thinking, design and technology is the key to creating an effective brand presence. I partner with clients to bring ideas to life, integrating purpose with aesthetic sensibility. When not at my desk I’m either out running, in the kitchen with friends, or en route to someplace I’ve never been.
Matt Reed
SEO & E-COMMERCE GURU
There’s a lot of talk these days about unicorns, well Matt is one of them. He’s an experienced entrepreneur, an operational strategist, and our SEO guru. Using data driven insights, Matt identifies creative methods to help clients grow, especially when it comes to integrating e-commerce with brick & mortar business. Matt adds rocket fuel to our design work, ensuring we truly help our clients thrive. When he’s not masterminding new ways to make more with less, you’ll find him in his apiary with a camera and his son Henrik.
Laurel Carroll
WRITER EXTRAORDINAIRE
Laurel adds the secret sauce to our storytelling and brand voice work. She creates copy with a balance of simplicity and clarity, adding just the right touch of humor to keep it real. She honed her expertise marketing luxury goods while working at Ponzi Vineyards. She’s also worked with companies in food, architecture and education. When she isn’t helping us organize our thoughts, she’s usually at the dance studio or juggling her two boys Logan and Leo.
Rachel Toureville
DESIGNER
Rachel has over a decade of experience in branding and design. She spent several years working in-house at Ponzi Vineyards, where she developed her expertise in print and packaging design. Since then she’s worked with companies of all sizes in the food and beverage sectors, creating work for Country Cat, Petunia’s, numerous Pacific NW wineries, and the Oregon and Washington Wine Boards.
Will Christenson
DEVELOPER
Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.
Who We Are
Zoë Mendell
CREATIVE DIRECTOR
I’m the Zoë of ZoePDX. I’m a lover of the perfect words, a true believer in kindness, and an advocate of smart simplicity. My design career started over a decade ago as the in-house creative at a little winery in the Willamette Valley. Very quickly I learned that the intersection of strategic thinking, design and technology is the key to creating an effective brand presence. I partner with clients to bring ideas to life, integrating purpose with aesthetic sensibility. When not at my desk I’m either out running, in the kitchen with friends, or en route to someplace I’ve never been.
Matt Reed
SEO & E-COMMERCE GURU
There’s a lot of talk these days about unicorns, well Matt is one of them. He’s an experienced entrepreneur, an operational strategist, and our SEO guru. Using data driven insights, Matt identifies creative methods to help clients grow, especially when it comes to integrating e-commerce with brick & mortar business. Matt adds rocket fuel to our design work, ensuring we truly help our clients thrive. When he’s not masterminding new ways to make more with less, you’ll find him in his apiary with a camera and his son Henrik.
Laurel Carroll
WRITER EXTRAORDINAIRE
Laurel adds the secret sauce to our storytelling and brand voice work. She writes with a balance of simplicity and clarity, adding just the right touch of humor to keep it real. She honed her expertise marketing luxury goods while working at Ponzi Vineyards. She’s also worked with companies in food, architecture and education. When she isn’t helping us organize our thoughts, she’s usually at the dance studio or juggling her two boys Logan and Leo.
Rachel Toureville
DESIGNER
Rachel has over a decade of experience in branding and design. She spent several years working in-house at Ponzi Vineyards, where she developed her expertise in print and packaging design. Since then she’s worked with companies of all sizes in the food and beverage sectors, creating work for Country Cat, Petunia’s, numerous Pacific NW wineries, and the Oregon and Washington Wine Boards.
Will Christenson
DEVELOPER
Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.
Who We Are
Zoë Mendell
CREATIVE DIRECTOR
I’m the Zoë of ZoePDX. I’m a lover of the perfect words, a true believer in kindness, and an advocate of smart simplicity. My design career started over a decade ago as the in-house creative at a little winery in the Willamette Valley. Very quickly I learned that the intersection of strategic thinking, design and technology is the key to creating a coherent brand presence. When not at my desk I’m either out running, in the kitchen with friends, or en route to someplace I’ve never been.
Matt Reed
SEO & E-COMMERCE GURU
There’s a lot of talk these days about unicorns, well Matt is one of them. He’s an experienced entrepreneur, an operational strategist, and our SEO guru. Using data driven insights, Matt identifies creative methods to help clients grow, especially when it comes to integrating e-commerce with brick & mortar business. Matt adds rocket fuel to our design work, ensuring we truly help our clients thrive. When he’s not masterminding new ways to make more with less, you’ll find him in his apiary with a camera and his son Henrik.
Laurel Carroll
WRITER EXTRAORDINAIRE
Laurel adds the secret sauce to our storytelling and brand voice work. She writes with a balance of simplicity and clarity, adding just the right touch of humor to keep it real. She honed her expertise marketing luxury goods while working at Ponzi Vineyards. She’s also worked with companies in food, architecture and education. When she isn’t helping us organize our thoughts, she’s usually at the dance studio or juggling her two boys Logan and Leo.
Rachel Toureville
DESIGNER
Rachel has over a decade of experience in branding and design. She spent several years working in-house at Ponzi Vineyards, where she developed her expertise in print and packaging design. Since then she’s worked with companies of all sizes in the food and beverage sectors, creating work for Country Cat, Petunia’s, numerous Pacific NW wineries, and the Oregon and Washington Wine Boards.
Will Christenson
DEVELOPER
Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.