WHO WE ARE

We’re friendly, fun and pretty smart too. Our team includes a diverse skill set that includes, strategy, design, copy writing, search engine optimization and e-commerce expertise.

Who We Are

We’re friendly, fun and pretty smart too. Our team includes a diverse skill set that includes, strategy, design, copy writing, search engine optimization and e-commerce expertise.

Zoe Mendell Portland designer

Zoë Mendell

CREATIVE DIRECTOR

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Hello there. I’m the Zoë of ZoePDX. I’m a lover of the perfect words, a true believer in kindness, and an advocate of smart simplicity. Technically my design career started about 10 years ago at a little winery in the Willamette Valley; but it really started in my childhood, where I spent hours watching my mother, an accomplished fine artist and book designer.

My approach to design is centered on the idea that understanding people is the key to almost everything. When I’m not at my desk I’m either on the trail running, or en route to some beautiful remote place I’ve never been.

Matt Reed

SEO & E-COMMERCE GURU

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There’s a lot of talk these days about unicorns, well Matt is one of them. He’s an experienced entrepreneur, an operational strategist, and our SEO guru. Using data driven insights, Matt identifies creative methods to help clients grow, especially when it comes to integrating e-commerce with brick & mortar business. Matt adds rocket fuel to our design work, ensuring we truly help our clients thrive. When he’s not masterminding new ways to make more with less, you’ll find him in his apiary with a camera and his son Henrik.

Laurel Caroll Portland copywriter

Laurel Carroll

WRITER EXTRAORDINAIRE

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Laurel adds the secret sauce to our storytelling and brand voice work. She writes with a balance of simplicity and clarity, adding just the right touch of humor to keep it real.  She honed her expertise marketing luxury goods while working at Ponzi Vineyards. She’s also worked with companies in food, architecture and education. When she isn’t helping us organize our thoughts, she’s usually at the dance studio or juggling her two boys Logan and Leo.

Rachel Toureville

DESIGNER

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Rachel has over a decade of experience in branding and design. She spent several years working in-house at Ponzi Vineyards, where she developed her expertise in print and packaging design. Since then she’s worked with companies of all sizes in the food and beverage sectors, creating work for Country Cat, Petunia’s, numerous Pacific NW wineries, and the Oregon and Washington Wine Boards.

Rachel Tourville Portland Designer
Will Chritsneson Portland web developer

Will Christenson

DEVELOPER

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Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.

Zoe Mendell Portland designer

CREATIVE DIRECTOR

Zoë Mendell

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Hello there. I’m the Zoë of ZoePDX. I’m a lover of the perfect words, a true believer in kindness, and an advocate of smart simplicity. Technically my design career started a little over 10 years ago at a little winery in the Willamette Valley; but it really started in my childhood, where I spent hours just watching my mother, an accomplished fine artist and book designer.

My approach to design is centered on the idea that understanding people is the key to almost everything. When I’m not at my desk I’m either on the trail running ,or en route to some beautiful remote place I’ve never been.

Matt Reed

SEO & E-COMMERCE GURU

+

There’s a lot of talk these days about unicorns, well Matt is one of them. He’s an experienced entrepreneur, an operational strategist, and our SEO guru. Using data driven insights, Matt identifies creative methods to help clients grow, especially when it comes to integrating e-commerce with brick & mortar business. Matt adds rocket fuel to our design work, ensuring we truly help our clients thrive. When he’s not masterminding new ways to make more with less, you’ll find him in his apiary with a camera and his son Henrik.

Laurel Caroll Portland copywriter

Laurel Carroll

WRITER EXTRAORDINAIRE

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Laurel adds the secret sauce to our storytelling and brand voice work. She write with a balance of simplicity and clarity, with just the right touch of humor to keep it real.  She honed her expertise marketing luxury goods while working at Ponzi Vineyards. She’s also worked with companies in food, architecture and education. When she isn’t helping us organize our thoughts, she’s usually at the dance studio or juggling her two boys Logan and Leo.

Rachel Tourville Portland Designer

Rachel Toureville

DESIGN COLLABORATOR

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Rachel has over a decade of experience in branding and design. She spent several years working in-house at Ponzi Vineyards, where she developed her expertise in print and packaging design. Since then she’s worked with companies of all sizes in the food and beverage sectors, creating work for Country Cat, Petunia’s, numerous Pacific NW wineries, and the Oregon and Washington Wine Boards.

Will Chritsneson Portland web developer

Will Christenson

FULL STACK DEVELOPER

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Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.

We work with people who make & do things we love. That way we get it.

Adrift Hospitality
Bhakti Yoga & Movement
Brazi Bites
Costanoa Lodge
Dumas Station Wine
Gnome Grown Organics
Hood River Hotel
Oregon Berries
Pickled Fish Restaurant
Lolleez

No Bones Beach Club
New Vintage Beauty Lounge
Shoefly Alaska

Shelburne Hotel
Sunstone Psychiatric
Soderstrom Architects
Tamale Boy
The Jupiter Hotel
VRC Veterinary

We work with people who make & do things we love. That way we get it.

Adrift Hotels
Bhaktishop
Brazi Bites
Costanoa Lodge
Dumas Station Wine
Gnome Grown
Hood River Hotel
Oregon Berry Commission
Lolleez
No Bones Beach Club
Soderstrom Architects
Styring Winery
Tamale Boy
The Jupiter Hotel
Veterinary Referral Center