New Vintage Beauty Lounge is one of Portland’s favorite hair salons. Uniquely green, they’ve become experts in non-toxic hair and beauty products. They came to us for a fresh look and to launch an online marketplace.
We created an e-commerce website built with Shopify. To communicate their plant-based theme, we art directed naturally inspired product photography. To ensure maximum online visibility, we developed and implemented a strategy for SEO. Based on our research, we also activated an on-going online advertising program. This brick & mortar to e-commerce transition expanded NVBL’s reach and sales, positioning them to sustainably grow through these changing times.