New Vintage Beauty Lounge is one of Portland’s favorite hair salons. Uniquely green, they’ve become experts in non-toxic hair and beauty products. They came to us for a fresh look and to launch an online marketplace.

We created an e-commerce website built with Shopify. To communicate their plant-based theme, we art directed naturally inspired product photography. To ensure maximum online visibility, we developed and implemented a strategy for SEO. Based on our research, we also activated an on-going online advertising program. This brick & mortar to e-commerce transition expanded NVBL’s reach and sales, positioning them to sustainably grow through these changing times.


website design
seo strategy
online advertising
photo direction
copy writing
email marketing

We feel very fortunate to have found ZoePDX! When we came to Zoe with our idea for a green non-toxic beauty e-commerce website we really didn’t know where to start. She was patient with us and helped guide us in the right direction. Our new website has far exceeded our expectations. The best part about working with Zoe is that you can tell she really cares about your business’s long term success. We feel as she is truly our partner. We hope to continue to work with her as our new e-commerce business grows.

Margaret & Joe Yates • Founders