GROWING ONLINE SALES
Hindu Hillbilly
Rivulet, MT
Kavita & Justin Bay have been cultivating their remarkable honey & herb farm for nearly a decade. When they came to us, the majority of their exposure and sales came from selling at local area farmer’s markets and fairs. Our challenge was to help them cultivate and radically grow online sales.
Our work involved (and continues) elevating the visual presentation of the brand, guided by data research and meticulous strategic planning and ongoing performance metrics.
SCOPE
• seo digital strategy
• shopify website design
• seo copywriting
• seo content creation
• packaging redesign
• klaviyo email marketing

A true lifestyle brand.
At the center of the Hindu Hillbilly brand is their commitment to sustainable living on their beautiful Montana farm. All of their honey, and every ingredient in their hand crafted honey based products, is harvested from their farm. Immersing online visitors in this narrative forms the foundation of the website we created for them.
Showing is telling.
Our collaborators Ty & Chey shot a video at the Montana farm to showcase the care and attention that goes into every step of the process that makes Hindu Hillbilly products unique. This is the first thing website visitors see.

An easy user experience on every device.
Creating a shopping experience that is fast and simple on every device was a guiding principle in our design choices.






“Working with ZOEPDX on our website overhaul was a truly wonderful experience. We highly recommend them to anyone
looking for a comprehensive, thoughtful, and beautifully executed web and brand refresh. Their all-inclusive package covered everything we needed, and fine-tuned details we didn’t even know to ask for. The entire team is friendly, passionate, and clearly experts in their field. They took the time to really understand who we are and translated that into a website and brand presence that feels aligned, polished, and functional. Communication was easy, the process felt collaborative, and their attention to detail showed at every stage.”
Kavita & Justin Bay • Owners
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