HISTORIC HOTEL BRANDING
Inn of the White Salmon
White Salmon, WA
Since 1937, Inn of the White Salmon has offered lodging to Columbia Gorge travelers. We partnered with new owners Flo + Nicole Niemesch to make this historic hotel branding truly theirs with a fresh distinctly modern look, carrying easy refinement and attention to detail through every aspect of the brand experience and digital presence.
We worked with them across every aspect of the brand, including extensive search engine optimization research and strategic copywriting to maximize their visibility and digital footprint in all directions.
SCOPE
• seo digital strategy
• brand messaging & copy
• art direction
• website design
• booking engine & OTA set-up
A joyful place to stay in a beautiful location.
Employees at the Inn for over a decade, Flo & Nicole understood the business and their location perfectly. They imagined their version of the brand to be more playfully modern, reflecting their own personal style, and appealing to a wide demographic. Everything about the brand we created for them was tuned to this vision.
Branding to attract the adventurous traveler.
Through our discovery, we defined our primary audience as an adventurous traveler, probably between 35-65, seeking respite from an urban location like Portland or Seattle and looking for quality accommodations near Hood River. Our logo is modern and inviting, with a hint of elegance and classic charm. In addition to art directing a photo shoot, we also created a suite of illustrations to establish a tone of delight and attention to the details that set the hotel apart from others in the area.
Showcasing the hotel with video & photography.
We worked with the dynamic duo Ty & Chey to bring the hotel brand to life. They captured a perfect combination of interior, exterior shots, as well as in town and local area natural attractions.
Bringing the hotel to life online.
We used our SEO research to craft a website architecture that would maximize Google recognition and visibility, while carefully preserving hard earned equity. Using our keyword bank we created search engine optimized website copy artfully written to feel authentic, yet also include all of the cues Google needed to rank the site as a top search result. Our WordPress website is perfectly simple and focused to show off the natural beauty of the hotel and the stunning Columbia River Gorge location.
Sealing the deal with booking engine & OTA operations.
The last piece, and possibly the most important, was setting the hotel up on the best booking engine to meet their needs, and the right OTA sites. We moved them from an outdated booking engine to Think Reservations, which allowed them to manage multiple booking channels through one portal.
“Nicole and I love what you have created for us. You captured our vision for the Hotel perfectly.”
Florian + Nicole • Hotel Owners
SIMILAR PROJECTS
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Lake Creek Lodge
Rebranding an Oregon vacation tradition. -
Hood River Hotel
Branding Hood River's Historic Hotel