Annie Hood & Larissa Birndorf opened their tiny mental wellness practice just 2 years ago. Flash forward 1 year when their overwhelming success made it clear this was a thing, and it was time to expand to a more formal office space. We had the honor of creating their new visual identity, logo, signage and website. The role of color was central to our design considerations. We worked from their interior mood board to create elements with shapes and colors that evoke serenity, gentle optimism and patience.