DESIGN JOURNAL

design insights, and interviews with collaborators from our amazing community.

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Hotel Branding: Why it Matters

Why branding design plays a crucial role in shaping a hotel’s identity and reputation.

The benefit of Outside Travel Agencies (OTAs)

Compelling reasons why connecting your direct booking website to OTAs can significantly benefit your hotel.

Why You Need SEO

Understanding SEO is about grasping its dual role: it’s a tool to attract search engines and a strategy for delighting users.

Why travel experiences in natural beauty are trending

There’s a growing yearning for something more authentic, it’s a great opportunity for hotels in areas of natural beauty.

Interview: Dina Avila

Meet Dina Avila, James Beard award winning photographer. One of our favorite artists in Portland.

Best Practice Guide to Web Images

3 easy ways to help improve SEO with web images.

Guide to Header Images

Best practices for awesome image headers.

Interview: Sam Gehrke

Meet Sam Gehrke, Portland freelance photographer wunderkind…

Interview: Melissa Evans

Meet Melissa Evans, the woman behind Lolleez® and Tumeez™ organic kid’s remedies.

Interview: Ladan Radfshar

Meet Ladan Radafshar Portland’s modern matchmaker and style maven extraordinaire.

Interview: Tiffany Oakes-Turner

Meet Tiffany Oakes-Turner, the kind hearted spirit behind Adrift Hotels.