About | ZoePDX Design

ZoePDX is a Portland based, digital focused creative team. We help people and good companies define and communicate their brand identity with elegant simplicity, intelligence and joy.

Using a balance of intuition, imagination and strategic insight, we uncover creative areas of opportunity for meaningful connections between our clients and their audience. Our approach is people-centric, data informed, and always seeking new ways of seeing timeless ideas.

Branding

Brand Strategy
Identity Design
Brand Messaging
Copywriting
Art Direction

Website

SEO Strategy
Website Design/Development
Shopify E-Commerce
Data Tracking & Analysis
Content Creation

Visibility & Relationship

Content Strategy
Email Campaign Strategy
Email Design
Automation Flows
Social Media Strategy

Varied strengths and backgrounds give our team unique depth and perspective. Our small size provides the personalized experience of working with close trusted allies.

ZOE MENDELL

Brainstormer, designer, talker, traveller & wine lover.

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I’m the Zoe of ZoePDX. I help brands innovate, navigate and develop their touch-points with the world. My design career began at a little winery in Oregon, and it has since spanned numerous industries including, hospitality, wellness, psychology, and architecture. I’m a stickler for simplicity, a lover of words, and a diligent student of humanity. I also have a degree in philosophy and bake an irresistible loaf of bread.

MATT REED

Techno wizard, business strategist, e-commerce guru & devoted dad.

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Matt is an experienced entrepreneur and operational strategist. He’s the man when it comes to e-commerce lead conversion strategy, offering expertise in data-driven solutions developed from growing his own successful e-commerce business. His work not only provides the insight to enhance visibility across channels, but it gives structural integrity to every effort and decision along the way. When he’s not grabbing coffee from his favorite neighborhood shop, he’s researching, analyzing, and optimizing from his modern home office in historic Sellwood.

LAUREL CARROLL

Strategic thinker, copywriter, brand stylist & dancing yogi.

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Laurel is our storytelling mixologist, project producer and style authority. Her experience working in-house with luxury companies gives her a rich depth of knowledge when it comes to food, wine, wellness goods and architecture. She spins compelling brand stories using search engine optimized (seo) tactics, that resonate with readers and inspire action. When she’s not dreaming up stories, she’s at the dance studio, reading long novels, or juggling her two boys.

WILL CHRISTENSON

Stealth web developer, day saver, cycle enthusiast, also a devoted dad.

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Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.

A diverse range of experience and character gives our team a unique collective depth of perspective. Our small size provides the personalized experience of working with close trusted allies.