Our Team
We are right and left brain makers connected at the hip. Our collective experience represents nearly a decade of work, building successful brands with intelligence, humor and heart.
Zoe Mendell
Idea maker, designer, talker,
traveller & wine lover.
I’m the Zoe of ZoePDX. I help brands navigate and develop their touchpoints with the world. My mind is always on, looking for inspiration in unexpected places, and formulating kinetic solutions for our clients. I am a true believer in kindness, and an advocate of smart simplicity.
My design career started over a decade ago as the in-house creative at a little winery in the Willamette Valley. Very quickly I learned that the intersection of strategic thinking, design and technology is the key to creating an influential brand presence. When not at my desk I’m either out running, in the kitchen with friends, or en route to someplace I’ve never been.
Zoe Mendell
Idea finder, designer, talker, traveller, & wine lover.
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I’m the Zoe of ZoePDX. I help brands navigate and develop their touchpoints with the world. My mind is always on, looking for inspiration in unexpected places, and formulating kinetic solutions for our clients. I am a true believer in kindness, and an advocate of smart simplicity.
My design career started over a decade ago as the in-house creative at a little winery in the Willamette Valley. Very quickly I learned that the intersection of strategic thinking, design and technology is the key to creating an influential brand presence. When not at my desk I’m either out running, in the kitchen with friends, or en route to someplace I’ve never been.
Matt Reed
Techno wizard, business strategist,
photographer & devoted dad.
Matt is an experienced entrepreneur and operational strategist. His unmatched talent for identifying and streamlining pathways leads to measurable growth for businesses. He is the dark horse of e-commerce lead conversion strategy, and offers a breadth of experience to deliver data-driven solutions that maximize success for our clients. Matt’s work not only provides essential insight to enhance visibility across channels, but it gives structural integrity to every effort and decision along the way. When he’s not grabbing coffee from his favorite neighborhood shop, he’s researching, analyzing, and optimizing from his modern home office in historic Sellwood.
Matt Reed
Techno wizard, e-commerce strategist, photographer & devoted dad.
+ Read More
Matt is an experienced entrepreneur and operational strategist. His unmatched talent for identifying and streamlining pathways leads to measurable growth for businesses. He is the dark horse of e-commerce lead conversion strategy, and offers a breadth of experience to deliver data-driven solutions that maximize success for our clients. Matt’s work not only provides essential insight to enhance visibility across channels, but it gives structural integrity to every effort and decision along the way. When he’s not grabbing coffee from his favorite neighborhood shop, he’s researching, analyzing, and optimizing from his modern home office in historic Sellwood.
Laurel Carroll
Strategic thinker, copy mixologist,
style maven, & project producer.
With over 15 years of experience, Laurel helps brands sensibly grow and evolve. She has expertise in project management and brand strategy, which keeps the tank full on every project with a high octane blend of meticulous organization, and clear communication. Laurel is passionate about storytelling through meaningful words. As the copywriting mixologist, she blends the perfect combination of brand story and SEO tactics, to create copy that resonates with readers and inspires action. When she’s not spinning stories she’s at the dance studio, reading long novels, or juggling her two boys.
Laurel Carroll
Strategic thinker, copy mixologist, style maven & project producer.
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With over 15 years of experience, Laurel helps brands sensibly grow and evolve. She has expertise in project management and brand strategy, which keeps the tank full on every project with a high octane blend of meticulous organization, and clear communication. Laurel is passionate about storytelling through meaningful words. As the copywriting mixologist, she blends the perfect combination of brand story and SEO tactics, to create copy that resonates with readers and inspires action. When she’s not spinning stories she’s at the dance studio, reading long novels, or juggling her two boys.
Will Christenson
Stealth web developer, day saver,
cycle enthusiast, also a devoted dad.
Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.
Will Christenson
Stealth web developer, cycle fanatic, also a devoted dad.
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Soft spoken but fiercely intelligent, Will is a Wisconsin transplant who brought with him that easy-going midwest attitude. His expertise building custom WordPress themes is rock solid, and we can always count on him for thoughtful, well executed solutions. He spends much of his free time on two wheels with his wife Courtney and their adorable daughter Frankie.
& You
Spirited business owner with a sense of style & humor,
seeking creative partners to help facilitate wild success.
We treat every client as an essential member of our team. You and your ideas are central to the success of our work together. You are in the loop, part of the discussion and always at the center of our process. We’re genuinely excited to work together with you!
& You
Spirited business owner with a sense of style & humor, seeking creative partners to help facilitate wild success.
We treat every client as an essential member of our team. You and your ideas are central to the success of our work together. You are in the loop, part of the discussion and always at the center of our process. We’re genuinely excited to work together with you!