Brand Strategist & Writer
With over 15 years of experience, Laurel is a copywriting mixologist, blending the perfect combination of brand story and SEO tactics to create copy that resonates with readers and inspires action.
Laurel studied Communications and French at Lewis & Clark College in Portland. And while initially drawn to graphic design, she reconnected with a dormant love for writing after taking several rhetoric courses. As Marketing Manager at Ponzi Vineyards for nearly a decade, Laurel was instrumental in helping the brand sensibly evolve and keep stride with current marketing demands and trends. There, she discovered an insatiable passion for telling a brand’s story and peeling back the layers of what inspires consumers. Driven to share this enthusiasm with other small and medium-sized businesses, in 2018 Laurel started Gardenia Creative.
When she’s not diligently typing away at the keyboard, Laurel relishes the chance to kick off her shoes and relax in the backyard with her family. If the stars align, she has a glass of perfectly chilled sparkling brut rosé in hand.