WINERY WEB DESIGN + MARKETING

RD Winery

Napa Valley, CA

The first and only Vietnamese winery in Napa, RD Winery offers guests a unique twist on the ordinary Napa experience. Inspired by their Vietnamese roots, RD’s mission is to bring people and foods of all kinds, together around distinctive, terroir-driven wines. CEO Mailynh Phan has been recognized for her inclusive contribution to the world of wine by Oprah Daily, Martha Stewart, Vogue, and Wine Spectator.

SEO strategy
web design
e-commerce
brand messaging
content creation
video script & direction
email marketing
rdwinery.com

Wine for every table.

The website we’ve created and maintain for RD Winery welcomes wine lovers of all kinds, shopping at all price points, and providing recipes and pairing information for cuisines from around the world. Both the style and content of the site are an effort to loosen the narrow stereotypes typically showcased from the region.

mobile e-commerce checkout screens for winery website

Seamless e-commerce for a smooth user experience.

Since RD is focused on developing online sales, we took special care to create a seamless e-commerce checkout experience. Using Wine Direct, we allow RD the opportunity to manage all of the various state alcohol shipping restrictions, while also maintaining strict documentation for inventory control.

Building online visibility with search engine optimized blog content.

Establishing a place in the competitive landscape of Napa wine offerings requires more than just a pretty looking website. To climb the ranking ladder we carefully research and create monthly content for the blog that attracts curious wine drinkers, gathering Google credibility and paving the way for new customers.

Building online visibility with search engine optimized blog content.

International food & wine pairing ideas.

We did the research and found that international recipes with with wine pairing suggestions would both help to drive wine curious traffic to the website, and a way to keep RD fans engaged.

Playful illustration and animations for special events and email marketing.

winery-event-design-rd-winery-lunar-new-year

Future 40, shaking up the wine industry.

In 2022 RD CEO Mailynh Phan was named by Wine Enthusiast as one of the game changers of the wine industry. The credit is all hers. This honor has contributed to the rise of the winery’s notoriety in the Napa Valley. Also in 2022, the winery won a Napa tourism award for bringing creative culture to the area.