tamale boy restaurant

Tamale Boy

Food Truck to Restaurant

In 2012 the Tamale Boy food truck won Yelp’s dish of the year award. With an exploding demand, and a loyal following, it made sense to open an expanded base of operations and to include a restaurant.
The challenge was to transform their cart branding into something that encompassed all aspects of the ‘new’ business and yet still maintained a connection with the already loyal following.


brand identity
biz card

tamale boy brand
tamale boy collateral
tamale boy business card
tamale boy menu
tamale boy to go package
tamale boy website
tamale boy truck
tamale boy t shirt
Tamale Boy Brand

Having Zoe on your team is absolutely incredible. She has taken 3 of our companies and given us an updated fresh new look while maintaining our origins. I highly recommend Zoe for any design work needed!

Jaime Soltero • Owner